The Nation (28 November 2007)
LG Electronics (Thailand) will spend US$10 million (Bt338 million) next year on marketing its mobile phones, with the hope of doubling its share of the Thai handset market to 8 per cent.
LG Electronics (Thailand) will spend US$10 million (Bt338 million) next year on marketing its mobile phones, with the hope of doubling its share of the Thai handset market to 8 per cent.
Taweechok Lalitsasivimol, senior manager for the mobile-phone business, yesterday said the company expected to sell 600,000 mobile phones this year and about 1 million next year.
The South Korean-based electronics company also launched a new model yesterday: the LG Viewty, featuring a 5-mega-pixel digital camera. The handset is priced at Bt17,900.
Deputy managing director Alongkorn Chujit said LG planned to sell 10,000 LG Viewty units per month. The target group is affluent tech geeks.
Next year, LG Electronics will roll out more than 40 new mobile-phone models in Thailand, he said.
He believes licences to operate third-generation (3G) broadband wireless spectra will also be awarded in Thailand next year, further boosting sales growth for 3G-capable mobiles.
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